Why should I train all my managers and directors in storytelling?
Telling a story the right way is the most powerful means that leaders have to influence and inspire decisions. This apply in particular for sales, marketing and business development leaders who are working hard on a daily basis to differentiate their brand from their competition. The art of storytelling is the key for an individual to create an emotional bond with a brand. Information alone (ie: presenting numbers, charts, and strategic information) will not achieve this.
Our founder and CEO, Wilfried Persevalle says “We live in the world where everybody is trying to get your attention, especially with the rise of social media over the past few years. Your sales and marketing people cannot just repeat over and over again that they are the best at what they do, they need to tell the right story to the right audience at the right time and with the right product and service. The key is to understand how you can capture the attention of your audience and communicate effectively values and experiences that your clients will remember for years to come!”.
Speaking in public is one of the most important competencies for managers, which is why many organizations have implemented a variety of strategies to boost their development. It is increasingly common for a presenter to be challenged with the need to adapt to unexpected situations: change of interlocutors, modification of the environment, absence or sophistication of technological equipment, non-face-to-face audiences, use of the telephone or video conference etc.
To overcome these challenges, managers and directors need to develop:
- An understanding of what their audience is and what story would be relevant.
- Knowledge and practices through content management and exercises to use the best ideas and structure to have a real impact.
- Techniques to improve their oral communication and influencing skills.
- Development of creativity and new ideas to adapt to unexpected situations.
Storytelling workshops are not optional for managers and directors who really want to grow. Fortunately, this skill can be learned by building the confidence in yourself to be able to present your ideas to an audience and get their attention.
To learn more about the power of storytelling and how to train your employees, ask to speak to our training experts today!